All in PINK!
A true head-turner: Our fully pink #InfoWheels is traveling across Europe, capturing the attention of makeup enthusiasts everywhere. The spotlight is on essence’s latest mascara line!
The bold branding instantly reveals what’s on display: the brand-new CALL ME QUEEN Mascara!
Inside, things get even more exciting: designed in a baroque style, the herringbone-patterned floor perfectly complements the foil-covered molding on the walls. The ceiling, lined with mirror foil, adds an extra sense of height and spaciousness to the compact 3.5-ton vehicle.
Visitors can explore the “CALL ME QUEEN” app on the iPad and then snap a selfie on a throne created exclusively for the #Roadshow. The vitrines, adorned with velvet cushions, display open mascaras to showcase the product in detail.
Have you spotted the #PromotionVehicle yet?